Welcome!

Welcome to my blog. Many of you who read this may have knowledge or questions about Integrated Marketing Communication. This blog is intended to touch on some of those issues.

One major topic today is the Baby Boomer market. Most people have some knowledge of this group.They are an influential group born between 1946-1964. Their numbers are large--somewhere around the 76 million mark. And their impact is a great one for marketers. In particular, certain industries such as healthcare will be most impacted by the lifestages of this group.

Check out my firm's site for an overview. www.murphycommunication.com/News_and_Articles.aspx

How is your business preparing for the next great Boomer wave? Share your thoughts.