Web 2.0: The New Face of the Web

If you haven't heard of Web 2.0n yet, you will. In the most simple terms, it is the next generation of the web. It is promising to be more social and interactive then ever.

The web is not just content anymore. It is filled with places to share ideas and discussions--to publish and share. Blogs, RSS feeds, networking sites, video publishing are a reality and will continue to refine and evolve, just as the web has over the last decade. Much like the growing pains we encountered previously, we will surely hit some bumps regarding issues such as copyrights laws, privacy, metrics and online safety. However, the new web will provide a much richer and productive experience than what we already know.

We already have seen such a dramatic change in the last year. The next five years will no doubt change marketing even more rapidly. Opportunities are abundant.