More on JetBlue: Bill of Rights

JetBlue's crisis PR campaign is still going strong with an ad campaing and a customer "Bill of Rights." According to an analyst on the Fox 5 (NYC) news broadcast, JetBlue is positioning themselves as a leader in the industry for travler advocacy. He called the move a "homerun."

The Bill of Rights will allow for more open passenger communication, as well as refunds. The passengers may even be allowed to deplane if they are on the tarmac for five hours. Check out the Bill of Rights here http://www.foxnews.com/story/0,2933,253027,00.html.

On the JetBlue homepage they have a link to CEO David Neeleman's message to the public. Their new policies and a videotaped message appear. http://www.jetblue.com/about/ourcompany/promise/index.html?&intcmp=imgHPpromise20070219&

JetBlue's proactive position will surely win them back their customers and their reputation very soon.